VIENNA, VA (July 30, 2020) — The Police Credit Union of California, with more than 40,000 members and $1billion in assets, has chosen CU Rise Analytics’ Predictive Model Suite (CPMS) to look deep into its member life cycle to identify new opportunities at every stage, with a particular focus on retaining members. This is just the first step into an ongoing relationship The Police Credit Union is building with CU Rise to enhance their analytical efforts and use of data science.
Anita Diaz, AVP of Digital Marketing and Business Intelligence for the Police Credit Union said, “Our ability to segment and target will be much more effective. The unexpected events of this year have reminded us of the importance of being nimble in the marketplace and CPMS will help us react faster to market change. We are particularly interested in new approaches to member attrition, which can now include proactively predicting which members may leave and initiating effective re-engagement efforts.”