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Home Webinars Understanding and Engaging the New Largest Generation: Millennials

Understanding and Engaging the New Largest Generation: Millennials

Description

As Millennials (aged between 23 to 38) surpass Baby Boomers as the largest adult generation, they have become an increasingly important and sought-after demographic – particularly by credit unions that face aging membership. But, connecting and engaging with this diverse age group presents a different set of challenges.

Credit unions that want to cultivate a valuable, growing membership base for years to come need a new set of tools. Analytics can help credit unions decipher the financial needs of Millennials and offer relevant and rewarding products and services.

In this webinar, we’ll cover:

  • An introduction to Millennials
  • Millennial banking trends and financial challenges
  • How to engage and attract Millennials
  • Role of data analytics in targeting Millennials
  • Use of predictive analytics to understand Millennials needs
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