Transform Competitive Landscape for 2021 with Innovative Checking Products

Description

Checking accounts have remained a standard part of the product offering for most financial institutions, including the credit unions. They have been the starting point for most members’ relationship with a credit union, relationship that have the potential to grow into loyal and profitable members for the credit union. Recently there has been a push for more innovation in the checking product. FIs are offering an array of checking product variations with a variety of benefits to attract and acquire new customers. The competition is fierce and for credit unions to continue to grow they need to re-invent their checking product line. In this webinar we will hear about Affinity FCU’s successful migration to a premium checking project and we will cover the following:

In this webinar, we’ll cover:

1. Why premium checking products are needed?
2. Understanding the checking landscape
2.1. Assess current checking portfolio
2.2. Perform competitor analysis
2.3. Build member personas
3. Developing new checking products
3.1. Analyze needs based on member personas
3.2. Undertake Profitability Analysis
3.3. Evaluate credit card cannibalization
4. Migrating current members to new products