Learn How to Create Right Card Offers for Your Members with Card Analytics
With more than half a million credit card transactions happening every minute around the world, financial institutions are accruing enormous amounts of rich customer data with every swipe. Bringing together credit card, demographic, bureau and behavioral data creates a full picture of members that is ripe with strategic and actionable insights.
If your credit union is interested in creating exactly the right credit card offer for each member, this webinar is for you. We’ll show you how to formulate targeted offers using analytics, and increase your chances of becoming the top of wallet card in today’s competitive environment.
In this webinar, we’ll cover:
- Overview of US Credit Card Market
- Importance of Card Analytics
- Types of Credit Card Campaigns/Offers
- Use of Predictive Models on Card Data
- Discuss Use Cases