Key Strategies for Driving Deposit Growth with New Products
Rapidly increasing loan-to-share ratios mean credit unions need ways to drive deposit growth in a competitive marketplace. Like other banking institutions, credit unions are looking to new feature-packed products to attract new customers, keep current members happy, and remain competitive. Creating attractive new products is a must – but a strategic execution is equally as important.
CU Rise Analytics has conducted extensive product analysis around deposit accounts. From insights gained through our research, we offer credit unions a strategic approach to implementing new checking products while retaining existing account holders.
In this webinar, we’ll cover:
- The current loan/deposit market for credit unions.
- Why you need a mix of checking product offerings.
- Key strategies for developing new products, locking-in existing accounts, and cultivating long-term member retention.
- Success stories from CU Rise credit union clients.