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Home Webinars How to Utilize Data for Building Strong Member Relationships – Journey from Data to Analytics

How to Utilize Data for Building Strong Member Relationships – Journey from Data to Analytics

Description

Your member data is an important asset. If it is used in the right manner it can help you develop long-lasting relationships with your members. The member data – be it behavioral, transactional or demographic can uncover insights that can help you serve your members more effectively and efficiently. This helps in strengthening not only your retention efforts but also building robust acquisition tactics. The member lifetime value can significantly multiply using data-driven decision making. Analytics can help you build targeted offers and products that serve your member needs more competently. In this webinar we will cover the following data continuum:

In this webinar, we’ll cover:

  • Assessment
  • Setting member-centric strategy
  • Infusing data into CU DNA
  • Use of BI to drive deeper member relationship
  • Stepping up with Analytics
  • Case studies
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