While Georgia’s Own has been utilizing analytics driven approaches to drive their decision making, recently they decided to engage with CU Rise, a data analytics CUSO, to help them implement a series of campaigns on their credit card program to increase engagement while still managing risk, starting with effective credit line management.
“Understanding the needs of our members is an integral part of what we do. We are happy to work with the talented team at CU Rise who is taking the time to analyze our membership profile and develop the right changes and strategies for our credit card initiatives.” said Dave Preter, President and CEO of Georgia’s Own.
Karan Bhalla, CEO of CU Rise Analytics, said “Working with leading credit unions like Georgia’s Own is a big opportunity for us to continue to improve our tested ways. A scientifically driven campaign rarely fails so we look forward to partaking in the growth and success at Georgia’s Own while helping them implement analytically driven strategies.”
About CU Rise Analytics
CU Rise Analytics is a Virginia-based, global CUSO that was started with the sole mission of helping credit unions better understand, serve, and support their members in the most effective and efficient manner Our core competencies are data analytics, predictive modeling, business intelligence, and technology services. Learn more about us at www.cu-rise.com.
About Georgia’s Own Credit Union
Georgia’s Own Credit Union is a credit union based in Atlanta, Georgia that was founded in 1934. They are the 3rd largest credit union in Georgia with over 188,000 members and assets of 2.38 billion as of March 2018. They operate 23 branch locations in Georgia. Learn more about them at www.georgiasown.org