VIENNA, VA (June 29, 2020) — CommonWealth Central Credit Union, a 38,000-member credit union with over a half-billion in assets, joins CU Rise Analytics’ growing list of clients after engaging the firm for advanced credit card data analytics and formulating member growth and retention strategies. CU Rise will help improve their credit card product portfolio management and analyze member behavior for more personalized and relevant outreach.
CU Rise will act as an extension of the San Jose, Calif- headquartered credit union’s team. Jennifer D’Amico, Vice President of Marketing at CommonWealth said, “CU Rise will build upon our existing data platform and help us focus our efforts and meet our members’ needs. They will be instrumental in helping us better use data in decision-making across the organization.”